Vattenfall's strategy and strategic objectives

Vattenfall is owned by the Swedish state.

The owner's directive for the company: Vattenfall's overarching strategy is focused on strengthening the company's customer focus and on transforming to a more sustainable energy portfolio. Parallel with this, Vattenfall must be able to generate a market rate of return to the owner and be a long-term financially stable company.

"Energy You Want"- Vattenfall's vision is to be a dedicated partner to its customers and society at large, providing convenient and innovative energy solutions. Vattenfall aims to be a leader in sustainable production, ensuring reliable and cost-efficient energy supply. Vattenfall is committed to be climate neutral by 2050.

To fulfil its vision, "Energy You Want", Vattenfall's overarching strategy for the years ahead is based on four strategic objectives:

  • Leading towards sustainable consumption 
  • Leading towards sustainable production
  • High performing operations
  • Empowered and engaged organisation

Our four strategic objectives

Enlarged version of the illustration with additional information.

The text in the illustrations 

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Energy You Want

Leading towards sustainable consumption:

  • A leading customer company
  • High quality networks
  • Leading market services

Leading towards sustainable production:

  • Wind champion
  • Efficient generation
  • Community partner

High performing operations:

  • Strong performance
  • Sustainable value chain
  • Operational excellence

Empowered and engaged organisation:

  • Safe, healthy, engaging
  • High performance culture
  • Competent and talented people
Last updated: 2014-10-15 09:28