Press release | 2010-03-25 | 12:00 PM

Vattenfall supports the Earth Hour initiative

Earth Hour, the world’s largest climate demonstration, will be celebrated on Saturday 27 March at 8.30 p.m. Individuals, organisations, companies and cities throughout the world will switch off their lights for an hour.

Vattenfall is also participating in order to mark its support for this initiative. Earth Hour means more than merely switching the lights off for an hour. The idea is to influence decision makers in the climate issue and encourage the efficient use of energy over the long term.

“We want to inspire everyone to use energy in a smarter way, and work actively with this”, says Eva Vitell, Acting Head of Environment for Vattenfall in the Nordic region.

“Vattenfall, which has operations in countries with a high dependence on fossil energy sources, itself faces a big challenge to reduce its climatic impact. We are currently working on our long-term goal of reducing carbon dioxide emissions by investing in renewable energy, nuclear power and coal power with CCS (Carbon Capture and Storage)”, says Eva Vitell.

During Earth Hour, Vattenfall will switch off as much lighting as possible, while naturally retaining all safety systems, including those in its power plants.

Facts about Earth Hour
Earth Hour started in 2007 in Sydney, Australia, at the initiative of the World Wildlife Fund, WWF. The aim was to draw the attention of the country’s decision-makers to the climate issue, especially as a lengthy draught had hit Australia hard.

The first Earth Hour resulted in two million residents of Sydney and two thousand companies switching off their lights. The news spread around the world.

Last year, Earth Hour was organised in 88 countries and became the world’s largest climate demonstration, estimated to have reached almost a billion people.
The demonstration contributed to an increased commitment to the climate, greater interest in environmental issues and a stronger feeling of community.